TERMS & CONDITIONS FOR Britannia Marie Gold – “My Festive Moment of Gold” Contest
1. SCOPE OF THE CONTEST
1.1.My Festive Moment of Gold with Britannia Marie Gold Contest is a consumer contest sponsored and organized by Britannia Industries Ltd (“Britannia” or “Promoter”) and administered by the Agency on behalf of Britannia.
1.2.The Contest is applicable only in the states of Tamil Nadu, Karnataka and Maharashtra (collectively, the “Territory”) and only in respect of the Products (as defined hereunder) purchased within the Territory.
1.3.These terms and conditions apply to the Contest and aspects thereof. By participating in the Contest, the Participants fully and unconditionally agree to and accept these Terms and Conditions which are available on festive.marie.ilovebritannia.com/terms-and-conditions
1.4.These Terms and Conditions are subject to our Privacy Policy which can be accessed at [https://www.britannia.co.in/privacy-policy/privacy-policy.
1.5.These Terms and Conditions are made available in English.
2. DEFINITIONS:
2.1.“Agency” shall mean Schbang Digital Private Limited and Coral Media.
2.2.“Cashback” shall mean the cashback benefit made available to a Participant for each Valid Entry, credited through the Cashback Partner, in accordance with Clause 8.
2.3.“Cashback Partner” shall mean Amazon Pay (India) Private Limited, operator of the Amazon Pay platform, or such other entity as may be engaged by Britannia/Agency for crediting the Cashback.
2.4.“Contest Microsite” shall mean the website of the Contest available at festive.marie.ilovebritannia.com, through which the Contest may also be accessed as an alternative to WhatsApp.
2.5.“Contest” shall mean this My Festive Moment of Gold with Britannia Marie Gold Contest
2.6.“Contest Period” shall mean the period of the Contest defined hereunder
2.7.“Customer”(s) shall mean any person who purchases a Product within the Territory during the Contest Period, except Directors, employees, officers, consultants and immediate family members of Britannia, the Agency, the Jewellery Partner, the Voucher Issuer and the Cashback Partner, and members of the Jury.
2.8.“Jewellery Partner” shall mean the entity engaged by Britannia/Agency for supply and fulfilment of the gold coin Prizes.
2.9.“Jury” shall mean the panel of independent persons appointed by Britannia and/or the Agency to evaluate Valid Entries in accordance with Clause 7.
2.10.“Official Channels” shall include (i) the Promoter’s website https://www.britannia.co.in/; (ii) the official, verified social media handles and accounts owned, operated, or managed by the Promoter, including but not limited to those on Instagram, Facebook, YouTube, and X; and (iii) any designated SMS sender IDs, official WhatsApp Business accounts, or dedicated Interactive Voice Response (IVR) telephone lines authorized and utilized by the Promoter for the administration of this Contest; and (iv) the Contest Microsite.
2.11.“Pack Code” shall mean the unique alphanumeric machine code printed on each Product pack, which is required to validate an entry.
2.12.“Participant”(s) shall mean any Customer participating in the Contest upon fulfilling the Eligibility Criteria (as defined hereunder) and participating as per the mode of participation as provided hereunder.
2.13.“Registered Mobile Number” shall mean the WhatsApp-enabled Indian mobile number through which the Participant registers for the Contest on WhatsApp, or the mobile number verified by one-time password (OTP) on the Contest Microsite.
2.14.“Terms & Conditions” shall mean these Terms and Conditions for the Contest.
2.15. “Britannia” or “Promoter” shall mean Britannia Industries Limited who is conducting and promoting this Contest.
2.16.“Product” shall mean Britannia Marie Gold Rs. 10 (MRP) packs bearing the “My Festive Moment of Gold” Contest call-out, a QR code and a unique Pack Code, sold within the Territory.
2.17.“Prize” shall mean reward, voucher, benefit, or item provided or made available by the Promoter to a Winner under this Contest as set out in Clause 8, but shall not include the Cashback.
2.18.“Territory” shall mean the states of Tamil Nadu, Karnataka and Maharashtra.
2.19.“Valid Entry” shall have the meaning given to it in Clause 6.2.
2.20.“Voucher Issuer” shall mean Jewellery Partner, the issuer of the gold e-vouchers offered as Prizes under this Contest.
2.21. “Winner”(s) shall mean the Participant(s) winning any Prize under this Contest as per these Terms and Conditions.
3. PROMOTION PERIOD
3.1.The Contest will be valid from 00:00:01 hours IST on 8th November 2026 (Sunday) to 23:59:59 hours IST on 31st January 2027 (Monday) (“Contest Period”). Britannia reserves the right to cancel/amend/extend the Contest Period and such changes shall be notified/intimated via any Official Channels and will be updated within these Terms and Conditions.
3.2.No requests or questions shall be entertained regarding extending or amending the Contest Period in any manner.
3.3.Entries coming outside the Contest period will not be eligible for the Contest.
3.4.The time of receipt of an entry shall be determined solely by the time recorded on the systems of Britannia/Agency (in IST), which shall be final and binding. Entries received after the closure of the Contest Period shall not be eligible, irrespective of the date of purchase of the Product. Verification of entries, crediting of Cashback and fulfilment of Prizes may continue after the closure of the Contest Period.
4.TERRITORY & APPLICABLE LAWS
4.1.Subject to other criteria and conditions stated in the terms of the Contest, the Contest will be open to all residents of the Territory, in respect of Products purchased within the Territory.
4.2.The Contest is subject to all applicable central, state and local laws and regulations.
4.3.The Contest is a contest of skill. Winners shall be selected solely on the merit of their entries by the Jury in accordance with the judging criteria set out in Clause 7, and no element of chance, lottery or draw of lots is involved in the selection of Winners. Purchase of more than one Product or submission of more than one entry shall not by itself improve a Participant’s prospects of being selected as a Winner. The Cashback is a benefit available to every Participant for each Valid Entry and is not dependent on selection. The Contest shall be void where prohibited or restricted by law.
5.ELIGIBILITY TO PARTICIPATE (“ELIGIBILITY CRITERIA”)
5.1.Every Participant must be a real person aged 18 years or above, an Indian resident ordinarily residing in the Territory, and holding a valid WhatsApp-enabled Indian mobile number.
5.2.The Participant must not, directly or indirectly, be subject to any criminal, civil, legal, regulatory, or other proceedings that may adversely affect, prejudice, restrict, or otherwise hamper their participation in the Contest, including their eligibility to claim or redeem any Prize. The Promoter shall not be responsible or liable for any breach, non-compliance, or consequence arising on account of the Participant’s involvement in any such proceedings.
5.3.The Participant’s communication address shall be within the area of delivery serviceable by popular courier services and within the Territory.
5.4.Directors, employees, officers, consultants and immediate family members of Britannia, the Agency, the Jewellery Partner, the Voucher Issuer and the Cashback Partner, and members of the Jury, are not eligible to avail any Prizes or Cashback under this Contest.
5.5.Participant agrees to share their WhatsApp-enabled mobile number or any contact number to Britannia/ Agency, as applicable (if not previously shared) for written/ verbal communications from Britannia/ Agency, as applicable with regard to the Contest.
5.6.The participants, upon request from Britannia/ Agency will have to provide their PAN Card and/or Passport and/or Aadhaar Card and/or Driving License and/or Voter Card and/or Government issued ID card (collectively referred to as ‘ID Proof’). The Prize will be delivered/handed over only post verification of the ID proof.
5.7.Demanding of ID Proof is a part of the evaluation and verification process and it does not mean that the entry has been finalized or the Participant has been selected or that the Prize is guaranteed.
5.8.Britannia/ Agency reserves the right to exclude any person from participating or winning the Contest on grounds of misconduct, misrepresentation, coercion, fraud, deceit or for any other reasons, as it may deem fit and proper. No communication in this regard from the Participant or his representatives shall be entertained by Britannia/ Agency.
5.9.The Participant shall retain the original Product pack(s) bearing the Pack Code(s) used for participation until the completion of Prize fulfilment, and shall produce the same as proof of purchase upon request by Britannia/Agency. Failure to produce such pack(s) upon request may result in disqualification of the entry and forfeiture of the Prize and/or Cashback.
5.10.A Participant shall participate only through one Registered Mobile Number. Entries made through multiple mobile numbers, fake or duplicate identities, or automated means, bots or scripts shall be disqualified.
6. HOW TO PARTICIPATE
6.1.In order to participate in this Contest through WhatsApp, Participants have to: i. Scan the QR code: Scan the QR code printed on the Product pack. On scanning, the Participant will be directed to the official Britannia Marie Gold WhatsApp Business account (“WA bot”). ii. Choose language: Select the preferred language of communication from English, Tamil, Kannada, Marathi or Hindi.
iii. Register: Share their full name (as it appears on their ID Proof) and accept these Terms & Conditions and the Privacy Policy. The mobile number from which the Participant interacts with the WA bot shall be the Participant’s Registered Mobile Number.
iv. Validate the pack: Share the Pack Code printed on the Product pack. Each Pack Code can be used only once, for one (1) entry.
v. Share your festive moment: Upload a photograph or a short video capturing the Participant’s “Festive Moment of Gold”, along with a short story describing why the moment is special, either as text (up to 100 words) or as a voice note of up to two (2) minutes. vi. Entry acknowledgement: On successful submission, the Participant will receive an acknowledgement of the entry within the same WhatsApp conversation. Such acknowledgement only confirms receipt and does not mean that the entry is a Valid Entry or that the Participant has been selected as a Winner.
6.2.Content check: Every entry shall be checked by Britannia/Agency for (a) a valid, genuine and previously unused Pack Code; and (b) compliance with the content submission standards and restrictions under Clause 11. Only entries that satisfy both requirements and are submitted in accordance with these Terms and Conditions within the Contest Period shall be treated as valid entries (“Valid Entry”). Incomplete entries shall not be considered.
6.3.Contest Microsite: The participation journey set out in Clause 6.1 is also available on the Contest Microsite. Participants using the Contest Microsite shall be required to verify their mobile number by a one-time password (OTP) at the time of registration. These Terms and Conditions shall apply equally to participation through the Contest Microsite.
6.4.One entry per pack: Only one (1) entry is permitted per Product pack/Pack Code. Each Participant shall be eligible to participate only once a week. A registered Participant may participate again with a new Product pack by submitting a fresh entry using the Pack Code of that new pack. Any entry made with a Pack Code that has already been used, or that is counterfeit, tampered, illegible, altered, generated or otherwise not obtained through a genuine purchase of the Product, shall be invalid.
6.5.Language: Entries may be submitted in English, Tamil, Kannada, Marathi or Hindi. All Valid Entries shall be evaluated on merit, without preference for the language of submission.
NOTE: CONTENT SUBMISSION STANDARDS AND RESTRICTIONS (UNDER CLAUSE 11 OF THIS T&C) NEEDS TO BE ABIDED WHILE SHARING ANY ENTRY.
7.SELECTION OF WINNERS
7.1.Valid Entries will be evaluated by the Jury against pre-defined judging criteria, and the highest-scoring entries will be selected as Winners. All Valid Entries submitted during the Contest Period will be evaluated by the Jury against the following criteria given below:
a. The Feeling: How strongly the entry captures the emotion of coming together during the festive season, and how naturally Britannia Marie Gold helps bring that moment of togetherness alive. b. The Story: How meaningful, personal and memorable the story behind the moment is. c. The Festive Spirit: How authentically the entry captures the spirit, culture and traditions of the festive season celebrated by the Participant. d. The Originality: How unique, unexpected or distinctive the moment and the story behind it are.
7.2.Each entry will be scored on all four criteria, each carrying a weightage of 25%. The total weighted score will decide the ranking of entries and the selection of winner(s).
7.3.In case of a tie, the Jury may select the Winner based on the higher score under "The Feeling," or by any other method it considers fair.
7.4.The Jury’s decision on the evaluation and selection of winners shall be final and binding. No correspondence or dispute about it will be entertained.
7.5.Britannia reserves the right to disqualify any entry that is not original, infringes the rights of any third party, or is found to be inappropriate, offensive, or in breach of these Terms.
7.6.A total of 885 (eight hundred and eighty-five) Winners will be selected under this Contest from all Valid Entries received during the Contest Period, in descending order of total score, as follows: (i) the top five (5) scorers will be eligible to win a 22 karat (22K) gold coin of 10 grams each; (ii) the next ten (10) scorers will be eligible to win a 22K gold coin of 5 grams each; (iii) the next forty-five (45) scorers will be eligible to win a 22K gold coin of 1 gram each; (iv) the next two hundred and twenty-five (225) scorers will be eligible to win a gold e-voucher of Rs. [2100] each; and (v) the next six hundred (600) scorers will be eligible to win a gold e-voucher of Rs. [1100] each.
7.7.The decision of Britannia shall be final and binding on the Participant in this matter. Britannia/ Agency shall in no case entertain any questions, correspondence, enquiries on the manner of the selection of Winners.
7.8.Britannia/ Agency shall, at all times, have the right to exercise its discretion on the selection of Winners, in order to ensure equity and fairness for all Participants, as per the Terms and Conditions.
7.9.Winners will be contacted by Britannia/Agency on their Registered Mobile Number (through WhatsApp and/or call) to claim their Prize. A Winner who does not respond, or does not provide the required details and documents, within [seven (7)] days of the first intimation shall forfeit the Prize, and the Prize may, at the discretion of Britannia/Agency, be awarded to the next highest-scoring Valid Entry.
7.10.Selection as a Winner shall be provisional until verification of eligibility, the Pack Code, the original Product pack (where requested), the ID Proof and compliance with these Terms and Conditions.
8. PRIZES AND CASHBACK
8.1.Selected Winners shall be eligible to receive one of the following Prizes, as per their ranking under Clause 7:
(a) 22K gold coin, 10 grams – 5 Winners;
(b) 22K gold coin, 5 grams – 10 Winners;
(c) 22K gold coin, 1 gram – 45 Winners;
(d) gold e-voucher of Rs. 2100 – 225 Winners; and
(e) gold e-voucher of Rs. 1100 – 600 Winners,
aggregating to 885 Prizes. The gold coins shall be hallmarked in accordance with applicable BIS standards, where applicable.
8.2.The gold coins shall be made available for collection from designated stores of the Jewellery Partner within the Territory, as communicated by the Agency to the Selected Winners. Where collection from a store is required, any costs associated with visiting such store shall be borne by the Selected Winner, with no liability or recourse to Britannia and/or the Agency.
8.3.The gold e-vouchers shall be issued by the Voucher Issuer and sent to the Selected Winner’s Registered Mobile Number and/or e-mail address. Redemption of the e-vouchers shall be subject to the terms and conditions of the Voucher Issuer, including its validity period of three (3) months. E-vouchers cannot be encashed, and any value not redeemed within the validity period shall lapse. Britannia/Agency shall not be responsible for any act, omission or deficiency of the Voucher Issuer.
8.4.Cashback: Every Participant who submits a Valid Entry during the Contest Period shall be eligible to receive a Cashback in the form of an Amazon Pay gift card of ₹10 (Rupees Ten only), issued as an Amazon Pay gift card code sent to the Participant’s Registered Mobile Number. The Cashback is limited to one (1) gift card per Registered Mobile Number for the Contest Period, irrespective of the number of Valid Entries submitted from that Registered Mobile Number.
8.5.The Amazon Pay gift card code will be sent to the Registered Mobile Number within three (3) working days of the entry being determined to be a Valid Entry. The gift card code must be redeemed within its validity period three (3) months failing which it shall lapse, and no replacement, extension or cash alternative shall be provided. The Organiser shall not be responsible for non-receipt of the gift card code due to an incorrect or inactive Registered Mobile Number, DND settings, or network or operator failures. Redemption and use of the gift card shall be subject to the terms and conditions of the Cashback Partner applicable to Amazon Pay gift cards, including any KYC requirements and account or balance limits under applicable law.
8.6.Britannia/Agency shall not be responsible for any failure or delay in crediting the Cashback that is attributable to the Cashback Partner, the status of the Participant’s Amazon Pay account, incorrect details provided by the Participant, or any technical reason beyond its reasonable control. The Cashback is non-transferable and cannot be exchanged for cash or any other benefit. Any Cashback credited for an entry later found to be invalid, duplicate or fraudulent shall be liable to be reversed or recovered.
9. TAX COMPLIANCE
9.1 Statutory Tax Liability: Applicable Tax Deducted at Source (TDS) at the prevailing statutory rate shall be borne and paid exclusively by the Winner prior to the collection or dispatch of the Prize. The Agency shall in writing inform the Winner of the TDS payable on the Prize, where applicable. This amount shall be calculated at the rate prescribed under the Income-tax Act, 2025 and the rules made thereunder, as amended from time to time (“Applicable Tax Law”), on the value of the Prize. The Winner shall pay the TDS amount to the Agency along with providing a self-attested copy of their PAN Card and/or any other KYC documents as may be sought by the Agency within thirty (30) days from the date of intimation by Agency to the Winner. Only upon receipt of the TDS amount by the Agency shall any Winner be eligible to receive the Prize under this Contest (“Selected Winner”).
9.2 Forfeiture on Non-Payment: If a provisionally Selected Winner fails to deposit the requisite TDS amount, fails to produce a valid PAN Card, or refuses to comply with tax withholding requirements within the stipulated timeline, the Selected Winner's claim to the Prize shall be automatically and irrevocably forfeited without any liability to Britannia/Agency, and the Prize may be awarded to the next highest-scoring runner-up entry.
9.3 TDS Certificate: TDS collected from the Winner shall be deposited with the Government in accordance with Applicable Tax Law, and the applicable TDS certificate shall be issued to the Winner within the prescribed timelines.
9.4 Other Taxes: Save for the TDS as above, any tax liability arising in the hands of a Participant or Winner on account of any Prize or Cashback received under the Contest shall be borne solely by such Participant or Winner.
10. PRIZE DISCLAIMERS
10.1.Every Winner and Selected Winner shall be eligible for only one Prize. A Participant may submit multiple entries, provided that each entry is made with the Pack Code of a separate Product pack (one entry per pack). If more than one entry of a Participant qualifies for a Prize, only the highest-ranked entry shall be considered for the Prize. Each Valid Entry shall be separately eligible for the Cashback.
10.2.Any costs in accessing the Contest through WhatsApp or the Contest Microsite, including data charges, is the responsibility of each Participant. Also, regular call and message rates will apply as per the consumer telecom operator in their respective circles.
10.3.In areas where courier services are not available, the Prize may be sent via Speed Post/Registered AD and all confirmed Winners would be required to abide by applicable rules and regulations for the same.
10.4.The Prize may be given to the confirmed Winners or the person available at the address provided, in the event the confirmed Winner is not available.
10.5.In the event that the Prize is sent by courier, the courier shall ask the confirmed Winner or the person available at the address provided to sign the acknowledgement receipt as a proof of receipt of the Prizes, without which the Prizes will not be handed over.
10.6.If the confirmed Winner or the person available at the address provided does not cooperate as per the requirements mentioned herein with the courier or Speed Post official, as the case may be, the Winners would be required to personally collect the Prizes from the designated location at their own cost and expense; failure to do so within a conveyed timeline would lead to forfeiture of the Prize.
10.7.The Prize will be provided on an "as-is where-is basis" and without any express or implied warranty or guarantee concerning the quality, suitability or comfort. Britannia/ Agency, their associates, employees, directors, officers, agents, representatives shall not be responsible or liable for any defect/deficiency or any other dispute in relation to and/or concerning the Prize including but not limited to any service or after delivery service problems/ issues and liabilities and Britannia/ Agency will not entertain any claims in this regard. Britannia /Agency will not entertain any claims whatsoever in this regard.
10.8.Britannia is not responsible for any deficiency and/ or defect in, or relating to, any product/service and/or the Prizes or for any kind of consequential damages/ loss, bodily harm/ injury or death, in any manner whatsoever. If any Participant has any grievance with respect to the Prizes, the Participant may directly contact the warranty or guarantee provider, as may be applicable.
10.9.The image of the Prize depicted on the ads/posters/pack shots etc. are indicative only and the actual Prizes/ look of the Prize may vary from such pictures.
10.10.The Prize and the Cashback under this Contest is not transferable can’t be traded, exchanged, sold, replaced or adjusted with anything including other prizes/ gifts/ benefits, if any or cash or other benefits in lieu thereof, except at the sole discretion of Britannia/ Agency.
11.CONTENT SUBMISSION STANDARDS AND RESTRICTIONS
11.1.Each entry submitted, uploaded, posted, shared or otherwise made available by a Participant in connection with the Contest, whether through WhatsApp, the Contest Microsite, social media platforms, Official Channels or any other mediums, shall be original, lawful, suitable for public viewing, and compliant with these Terms and Conditions and all applicable laws, rules, regulations and platform policies.
11.2.Without limiting the foregoing, each entry SHALL NOT, in the sole opinion of Britannia/Agency, contain, depict, refer to, link to, incorporate, or otherwise make use of any element that:
11.2.1 Audio: consists of any background music, songs, audio tracks, sound effects, remixes, platform library music, or third-party sound recordings. For the avoidance of doubt, a voice note recorded in the Participant’s own voice narrating the Participant’s story shall not be treated as a breach of this clause, provided it does not contain any background music or third-party audio.
11.2.2 Symbols: uses, depicts, or resembles the Indian National Flag, the State Emblem of India, national symbols, government insignia, official seals, uniforms, official team jerseys/logos, or any colourable imitation of them.
11.2.3 Minors: features or depicts any minor without the express, prior, written, and verifiable consent of their parent or legal guardian.
11.2.4 Third-party rights: contains any third-party brand, trademark, logo, trade name, product packaging, artwork, copyrighted work, film clip, design, character, celebrity likeness, or other proprietary material.
11.2.5 Unconsented adults: features or records any person other than the Participant without their express prior consent to use their name, image, likeness, or voice.
11.2.6 Is inappropriate or offensive: is obscene, indecent, vulgar, offensive, sexually explicit, pornographic, exploitative, or unsuitable for a general audience.
11.2.7 Is damaging or defamatory: is defamatory, libellous, slanderous, disparaging, misleading, false, or damaging to the reputation of Britannia, the Agency, or any third party.
11.2.8 Is hateful or discriminatory: is hateful, harassing, threatening, abusive, discriminatory, or inflammatory toward any individual or group based on religion, caste, race, gender, disability, age, or sexual orientation.
11.2.9 Promotes illegal acts: promotes, encourages, or glorifies violence, self-harm, dangerous acts, unlawful conduct, gambling, tobacco, alcohol, narcotics, weapons, or any illegal activity.
11.2.10 Is controversial or political: contains political, religious, communal, or sensitive public-policy commentary that may incite public disorder or controversy. Depiction of festive celebrations, customs and traditions in a respectful manner shall not, by itself, be treated as a breach of this clause.
11.2.11 Personal data: discloses any personal information of the Participant or any other person, such as phone numbers, addresses, vehicle registration numbers, or identity or financial documents.
11.3 The utilization of artificial intelligence to create, generate, modify, or enhance any entry is strictly prohibited under this Contest. Any entry found to have utilized AI tools at any stage of its creation shall be subject to immediate disqualification at the sole discretion of Britannia/Agency. The Participant shall solely bear all legal and financial consequences of any third-party intellectual property or privacy infringement resulting from such unauthorized usage.
11.4 Each Participant represents and warrants that the entry is the Participant’s own original work, has not been previously published or submitted in any other contest, and that the Participant has obtained all necessary consents (including the written consent of the parent or legal guardian of any minor, and the consent of every person featured in the entry) for the submission and use of the entry as contemplated under these Terms and Conditions, and shall produce such consents upon request.
12. RIGHT TO USE DATA COLLECTED AS PART OF THE CONTEST
12.1.Britannia/Agency may collect, receive, store, use, disclose, transfer and otherwise process the Participant’s information such as name, Registered Mobile Number, preferred language, address, e-mail ID, Pack Code, the entry (including photograph, video, story and voice note), Amazon Pay-linked mobile number, and, in the case of Winners, ID Proof and PAN details, solely for the purposes of administering the Contest, verifying eligibility, selecting and contacting Winners, Prize fulfillment, responding to Participant queries, complying with applicable laws, preventing fraud, conducting audits, and such other purposes as are reasonably necessary for the operation of the Contest or as otherwise disclosed in Britannia’s Privacy Policy. Britannia shall process such information as per the Britannia Privacy Policy. If the said information is not provided, Participant understands that the participation of such Participant would be as per the sole discretion of Britannia/ Agency.
12.2.Britannia/Agency may use the Winner’s personal information name, photograph, likeness, voice, statements or other publicity material for announcing, advertising, promoting or publicising the Contest, without any additional compensation, acknowledgment or credits.
12.3.By entering the Contest, unless otherwise advised, each Participant also agree that Britannia/ Agency or its affiliates may use the Participant’s name, city and entry in any media for future promotional, marketing and publicity purposes related to the Contest only.
12.4.Participant understand that Britannia/ Agency is not liable to acknowledge/ give credits, provide further reference, or payment or such other compensation or recognition to the Participant. Participants' personal information may be disclosed to statutory authorities, if required.
12.5.By participating in this Contest, the participant agrees to provide participant’s free, specific, informed and unambiguous consent to Britannia Industries Limited (“BIL”), its appointed media/activation agency (“Agency”), the Jewellery Partner, the Voucher Issuer, the Cashback Partner and the Jury to collect, record, use, process, verify and share participant’s personal data and information, including name, Registered Mobile Number, contact details, Pack Code, entry content, winner/reference code, photograph and details of government-issued identification document, solely for the purposes of administering and facilitating the Contest, verifying participant’s eligibility and identity, communicating with the participant, coordinating the fulfilment and handover of the reward (if entitled), issuing/redeeming any applicable gift voucher (if entitled), crediting the Cashback, maintaining records and carrying out reconciliation in relation to the Contest.
12.6.Participant understands and agrees that BIL and/or the Agency may share such information with the Jewellery Partner, the Voucher Issuer and/or the Cashback Partner, as applicable, to enable them to verify participant’s identity and eligibility and fulfil the applicable Prize or Cashback. Such entities shall use such information only for the purposes stated above and shall handle and protect such information in accordance with applicable data protection laws and the terms applicable to the Contest.
12.7.Participant understands that participant’s government-issued identification document, including Aadhaar, shall be used only for verification purposes and, where applicable, Aadhaar details shall be shared/recorded only in masked form. Participant further acknowledge that participant may be required to provide participant’s identification document for verification at the time of collection of the reward, in accordance with the terms of the Contest.
12.8.Participant confirms that participant has read and understood the above and voluntarily consent to the collection, processing and sharing of participant’s personal data for the purposes set out herein.
12.9.Personal data shall be processed in accordance with the Digital Personal Data Protection Act, 2023 and the rules made thereunder, and shall be retained only for as long as is necessary for the purposes set out above or as required under applicable law (including for tax and audit purposes), after which it shall be erased. Participants may seek access to, correction or erasure of their personal data, withdraw their consent, or raise any grievance by writing to feedback@britindia.com. Withdrawal of consent before the crediting of the Cashback or fulfilment of the Prize may result in the Participant being unable to receive the same, but shall not affect the lawfulness of processing carried out before such withdrawal.
12.10.WhatsApp is a third-party platform. Use of WhatsApp for participation shall additionally be subject to the terms of service and privacy policy of WhatsApp, and Britannia/Agency shall not be responsible for any unavailability, interruption or failure of the WhatsApp platform.
12.11.Voice notes, photographs and videos: Voice notes, photographs and videos submitted as part of an entry shall be used solely for evaluating the entry and administering the Contest. Subject to Clauses 12.2 and 15, they may also be used for publicity of the Contest. Britannia/Agency shall not process such content to measure or analyse voice patterns, facial patterns or any other physical characteristic for identification or authentication, and shall not create any voiceprint or biometric template from such content. Any transcription or translation of voice notes shall be carried out solely to enable evaluation by the Jury.
12.12.Sensitive information: Participants should not include in their entry any information about their own or any other person’s health, medical condition or records, sexual orientation, financial details (including bank account, card or payment instrument details) or passwords. If an entry nonetheless contains such information, the Participant expressly consents to its processing solely for evaluating the entry. Britannia shall not publish any such part of an entry without the Participant’s separate prior written consent. Britannia/Agency shall not ask for or collect any bank account, card or other payment instrument details for crediting the Cashback.
13. PUBLICATION OF WINNER’S LIST AND DETAILS
Britannia may publish the list of Winners along with their name and city/state during or upon conclusion of the Contest on any of the Official Channels, as applicable.
14. EXTENT OF LIABILITY/ OBLIGATION OF BRITANNIA AND AGENCY
14.1.Britannia/ Agency shall not be responsible if the Participants are not receiving the Prize on account of the Participant not meeting the Eligibility Criteria.
14.2.Britannia/ Agency shall not be responsible for (including but not limited to):
i. Any lost, late, or misdirected computer transmission or network, electronic failures, or any kind of any failure to receive entries owing to transmission failures or due to any technical or any other reason;
ii. If the Participant has registered himself to the DND of the telecom provider/ the Participant has registered with National Do Not Call Registry - Any failure by reason thereof.
iii. Other conditions beyond the control of Britannia/ Agency. including Force Majeure
14.3 By voluntarily participating in the Contest, Participants (including those registered under the National Customer Preference Register/Do Not Disturb (DND) or any similar facility) expressly consent to receive calls, WhatsApp messages and SMS from Britannia/Agency solely in relation to the Contest, including entry status, Cashback, Winner intimation and Prize fulfilment.
15.INTELLECTUAL PROPERTY RIGHTS & PUBLICITY
15.1.All intellectual property rights in the Contest, including its name, logos, trademarks, campaign materials, artwork, designs, content and other materials made available by Britannia/Agency ("Contest Materials"), shall remain the exclusive property of the Promoter or its licensors. Participation in the Contest does not give any Participant any ownership or other rights in the Contest Materials.
15.2.By submitting an entry, the Participant hereby irrevocably assigns to Britannia, absolutely and free of any encumbrance, all rights, title and interest, including the copyright, in the entry (including any photograph, video, story and voice note forming part of it), for the whole world, in perpetuity and in all media now known or developed in the future. This Clause shall constitute an assignment in writing under Sections 18 and 19 of the Copyright Act, 1957, and the provisions of Section 19(4) of the said Act shall not apply. The Participant agrees not to assert any special rights under Section 57 of the Copyright Act, 1957, or any performer’s rights, against Britannia or its licensees in respect of the use, editing or adaptation of the entry as permitted herein. Britannia shall not be obliged to use any entry.
15.3.To the extent any rights or part in the Participant’s entry cannot be assigned under applicable law, the Participant hereby grants to Britannia, a perpetual, irrevocable, worldwide, royalty-free, sub-licensable licence to use, reproduce, publish, display, communicate to the public, distribute, adapt, edit, modify, translate, format, create derivative works from, and otherwise exploit the Participant’s entry, in whole or in part, in any manner and in any media now known or developed in the future, for the purposes of administering, advertising, promoting, publicising and otherwise exploiting the Contest, without any further notice, consent, attribution, approval, payment or compensation to the Participant.
15.4.Britannia/Agency reserves the right to reject, remove or disqualify any entry that, in its reasonable opinion, infringes the rights of any third party or otherwise does not comply with these Terms and Conditions or applicable laws.
16. CUSTOMER CARE/ HELPLINE
For any queries pertaining to this Contest, Participants may visit Contest Website or write to feedback@britindia.com from Monday to Saturday between 10:30 IST to 17:30 IST (lines closed on public & bank holidays).
17. GENERAL TERMS AND CONDITIONS
A. The general terms and conditions set out herein are standard in nature and may not be applicable to all aspects of this Contest. In the event of any provision being irrelevant or inapplicable to the present Contest, the same shall be deemed to be inoperative solely to that extent, without affecting the validity or enforceability of the remaining provisions. For the avoidance of doubt, only those terms which are relevant to the execution and participation in this Contest shall apply.
Competency
Each Participant represents and warrants that he/she is legally competent to enter into binding contracts under applicable laws. By taking part and/or entering into the Contest the Participant warrants that all information provided by Participant regarding Participant's name, age, state, city, address, phone number, etc., is true, correct, accurate and complete.
Queries & Disputes
No queries, claims, dispute, complaints or grievances shall be entertained by Britannia/ Agency after 30 days from the date of the closure of the Contest Period, i.e., after 24th February 2027.
Disqualification of entries
Any entry that is abusive or sexually explicit or disrespectful to any community/religion/place/person etc. will be disqualified and such act will be reported to the relevant authorities and appropriate action shall be taken against such Participant. No communication in this regard will be entertained.
Failure to comply with any of these terms and conditions (including instructions) will disqualify the Participant from continuing to take part in the Contest and such Participant's participation will be invalid. Britannia/ Agency retains the sole discretion to refuse Participants the right to participate if it is of the opinion that these terms and conditions are not followed.
The Participants undertake that he/ she shall not under any circumstances, engage in conduct which is fraudulent, misleading, deceptive, derogatory or defamatory or generally damaging the goodwill or reputation of the Contest/ Britannia/ Agency. The Britannia/ Agency reserves the right to disqualify any Participant or take such other action as it may deem fit, against such Participants who tamper or attempts to create an undue influence with the entry process or submits an entry that is not in accordance with these terms and conditions or who has, in the opinion of Britannia/ Agency, engaged in conduct which is fraudulent, misleading, deceptive, derogatory or defamatory or generally damaging the goodwill or reputation of the Contest/ Britannia/ Agency/ Celebrities associated in connection therewith.
Amendment Rights
Britannia/ Agency reserves the right to change, defer, alter, extend or cancel/terminate this Contest in part or full, or change any or all of the terms and conditions that are applicable and such changes shall be notified/intimated via the Official Channels and will be updated within these Terms and Conditions but Britannia will not be liable for any consequential losses/damages. Britannia/ Agency may also amend the type of Contest, submission mechanism, eligibility criteria, term of the Contest, and the prizes for the Contest. Britannia/ Agency reserves the right to amend, temporarily suspend or withdraw the Contest in its absolute discretion provided that Britannia/ Agency shall not exercise this right unreasonably. All decisions of Britannia/ Agency in respect of the Contest and the prizes therein will be final, binding and conclusive.
Liability of Britannia/ Agency
Britannia/ Agency shall not be liable to perform any of its/their respective obligations under the Contest or in respect of the Prize where it is unable to do so as a result of circumstances beyond its/their control in the nature of fire, explosions, natural calamities, state emergency, riots, epidemic, pandemic, quarantine or any other Force Majeure condition, etc., and shall not be liable to compensate or pay damages to the Participant in these circumstances.
Britannia/ Agency shall not be accountable/liable for any disruptions/stoppages/interruptions or cancellation of the Contest due to any law and order situation or government restrictions/ judicial pronouncements.
Britannia/ Agency shall not be liable to award/compensate/exchange or in any manner pay or Contest in case they fail to provide the Prize or the Cashback under this Contest due to any cause beyond their reasonable control or foresight, including but not limited to: act of god, insurrection or civil disorder, religious strife, war or military operations, terrorist act, partial or total strikes, either internal or external, lock-out, epidemic, blockage of means of transport or of supplies, national or local emergency, earthquake, fire, storm, flood, water damage, governmental, regulatory or legal restrictions, pandemic/epidemic, area being unserviceable by Premium Courier or Postal Services, Or act or omissions of persons for whom Britannia/ Agency is not responsible.
Britannia/ Agency accept no liability, whether jointly or severally, for any errors or omissions, in relation to winning the Contest. The Participant shall be solely responsible for any consequences which may arise from his/her participation in the Contest. Participant also undertakes to indemnify Britannia/ Agency and its officers, directors, employees, representatives and agents, on the happening of such illegal acts committed by the Participant.
Britannia/ Agency shall not be responsible for late, falsified, delayed, incomplete or destroyed entries and all such entries are void and may be disqualified at any time. Britannia/ Agency does not assume any responsibility for incorrect or inaccurate capture of entry information, technical malfunctions, human or technical error, lost delayed or garbled data or transmissions, omissions, interruptions, deletion, defect or failures of any telephone or computer lines or networks, computer equipment, software or any combination thereof. Entry materials/ data that have been tampered with or altered are void. Britannia/Agency reserves the right to verify any entry, Pack Code or Product pack, to investigate any suspected fraud or misuse, to withhold, reverse or recover any Prize or Cashback obtained in breach of these Terms and Conditions, and to report such matters to the appropriate authorities.
Britannia/ Agency is not liable for any problems, errors, or negligence that may arise or occur in connection with this Contest, including but not limited to, any damage to the Participant's computer or other technical device, or software, as a result of the Participant's participation in this Contest. Britannia/ Agency shall not be liable in any way for any failure or breach by any party in connection with this Contest, prize or prizes and accepts no responsibility for any loss suffered by a participant arising from this Contest, prize or prizes.
Failure to exercise or delay in exercising a right or remedy provided hereunder or by law does not constitute a waiver of the right or remedy or waiver of other rights or remedies on the part of Britannia/ Agency.
Compliance with local laws
If a person chooses to access the Contest Website from outside India, he/she shall do so on his/her own initiative and shall be responsible for compliance with applicable local laws of the country over and above laws applicable in India. Britannia/ Agency shall not be responsible for Participant’s compliance with any local laws (including tax laws) outside India.
Acceptance of TnC
The participation in the Contest is purely voluntary and the same shall be construed as an acceptance of the terms and conditions stipulated herein.
Confidentiality & Publicity
The entry, comments of Participants including Winners or any other materials sent to Britannia/ Agency including feedback and other communications of any kind shall be deemed to be non-confidential. Britannia/ Agency is free to reproduce, distribute and publicly display such feedback and entries received towards this Contest without limitations or obligation of any kind. Britannia/ Agency is also free to use any ideas, concepts, know-how or techniques contained in such feedback for any purpose. Britannia/ Agency reserves the right to analyse and summarize data that is collected and also reserves the right to publish, distribute, share aggregated and anonymised summaries of the data collected with sponsors or other business partners without limitations or obligations of any kind subject to applicable laws.
Indemnity
By entering this Contest, Participants agree to hold harmless Britannia/ Agency, and its officers, directors, employees, representatives and agents, against any and all liability, damages or causes of action (however named or described) with respect to or arising out of: (i) Participant's participation in the Contest; (ii) the selection criteria or process; (iii) the administration of the Contest; (iv) delivery of the prize for reasons not attributable to Agency; (v) the quality, warranty, functioning or anything relating to the prize; and (vi) the Cashback, including any act or omission of the Cashback Partner. Participants hereby release, waive and discharge any and all claims of damage, loss or causes of action (including negligence) including but not limited to loss or damage to person or property which the Participant and his/her representatives or assignees may have, suffer or which may hereinafter accrue to the Participant or as a result of the Participant's participation in the Contest.
The Participants acknowledge that the quality of the Prize, and the services of the courier service are not controlled or supervised by Britannia/ Agency or its Agency, hence any issue with relation to delay in delivery or damage in transit shall have to addressed to the Courier delivery partner and defect in Prize or Prize related services shall have to addressed to the manufacturer or service provider of the Prize /service alone and Britannia/ Agency or its Agency shall not be held responsible for it. Similarly, any issue relating to the redemption of an e-voucher or the crediting or use of the Cashback, once issued or initiated, shall be addressed to the Voucher Issuer or the Cashback Partner, as applicable.
Severability
If any provision of these terms and conditions is challenged/ found to be invalid by any court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions, which shall remain in full force and effect.
Discretion
The interpretation and implementation of the Terms and Conditions shall be at the sole discretion of Britannia/ Agency. The decisions of Britannia / Agency with respect to aspects of the Contest shall be final and binding, and not subject to challenge or appeal.
Applicable law and dispute resolution
These Terms shall be governed by and construed in accordance with the applicable laws in India. Any dispute including any dispute arising out of all matters with respect to this Contest shall be subject to the exclusive jurisdiction of the courts at Bengaluru, Karnataka, India. All the disputes/complaints/queries, if any, shall be entertained only within thirty (30) days of the close of the Contest Period and shall be directed to the customer care contacts set out in Clause 16. Any Winner approaching Britannia/ Agency with any disputes/complaints/queries after 24th February 2027 shall not be considered for resolution, subject to the sole discretion of Britannia/ Agency.
Statutory rights
Nothing in these Terms and Conditions shall exclude or limit any liability of Britannia that cannot be excluded or limited under applicable law, including the Consumer Protection Act, 2019. Subject to the foregoing, the aggregate liability of Britannia/Agency to any Participant in connection with the Contest shall not exceed INR 1000.